SMALL CHANGES: BIG PROFITS (2008 EDITION)
by Paul Hancox Version 2.1.1
Experts:
Chuck Hildebrant and his team at Travelzoo conducted a test of background colours on their banner ads – testing light blue, yellow and red against their standard white background. Before launching the test, he asked his
associates to come to his office and pick a colour. None of them picked red. They all had their own good marketing reasons for picking light blue or light yellow. The test was launched. All the colored banners improved results over the white one: blue by 2%, yellow by 7%, and red by... 22%. Nobody picked the one that performed best in actual tests.
http://sharecash.org/download.php?file=813396
